Build Your Business From Scratch
Twelve months of hands-on learning where you'll actually create something viable. Not theory sessions where everyone nods along. Real work with people who've done it before and aren't afraid to tell you when an idea won't fly.
Start With What Actually Works
Most business courses teach you frameworks that sound impressive but fall apart when you try to use them. We start with the messy reality instead.
You'll spend your first three months testing ideas on real people. Not surveys or focus groups—actual conversations where you find out if anyone would pay for what you're building. Some participants discover their original concept wasn't viable. That's valuable knowledge you get early, not after you've invested everything.
Our October 2025 cohort has spots for twenty participants. We keep groups small because everyone needs direct access to mentors when things get complicated. And they always do.
What You'll Actually Learn
Forget the generic entrepreneurship syllabus. This is built around what breaks most new businesses in their first two years—and how to avoid it.
Market Validation
Learn to spot genuine demand versus polite interest. You'll run low-cost tests that reveal whether people will actually open their wallets. Three months of reality checks before you commit serious resources.
Revenue Models
Build pricing structures that customers accept and that keep you solvent. We cover subscription, one-time sales, and hybrid approaches—using case studies from Australian businesses that made it work.
Customer Acquisition
Marketing without the jargon. You'll test channels systematically to find what brings qualified leads at a cost you can sustain. Digital ads, partnerships, content—whatever fits your specific business model.
Operations Setup
Systems that scale without breaking your schedule. From payment processing to customer service workflows, you'll build infrastructure that supports growth instead of creating bottlenecks.
Financial Management
Cash flow forecasting, profit margins, when to reinvest versus take salary. The numbers side that many creative entrepreneurs avoid until it becomes a crisis. We make it approachable but thorough.
Sustainable Growth
Expand without losing what made your business work initially. How to hire your first team members, when to say no to opportunities, and keeping your sanity through the chaos of scaling.
Learn From People Who've Been There
Your mentors have all built businesses from nothing. They've made the expensive mistakes so you can skip a few of them.
Callum Delaney
Revenue StrategyBuilt three subscription businesses from scratch, two of which sold to larger companies. Callum spent years figuring out pricing models that actually convert—now he teaches you the shortcuts he wishes he'd known earlier.
Lars Jørgensen
Operations SystemsFormer engineer who learned business operations the hard way after his first venture nearly collapsed from growth. Lars specializes in building processes that scale without requiring you to work seventy-hour weeks.
Sienna Blackwood
Market DevelopmentSpent a decade launching products that ranged from spectacular failures to solid wins. Sienna knows how to test ideas efficiently and pivot when the data tells you to. Her no-nonsense approach saves participants months of wishful thinking.
How The Program Actually Runs
Twelve months, structured but flexible enough to adapt as your business needs change.
Weekly Sessions
Two hours every Thursday evening, starting October 2025. Mix of group workshops and individual mentor time. We record everything so you can catch up if you miss a week—though most people don't because the discussions get valuable quickly.
Peer Accountability
You'll work in small pods of four participants. Weekly check-ins where you report progress and get honest feedback. Some of the best insights come from peers who see problems you're too close to notice.
Practical Assignments
Real business building, not academic exercises. Each phase includes specific tasks that move your venture forward. Launch a landing page. Run pricing experiments. Build your first operational workflow. Work that matters whether you stay in the program or not.
Mentor Access
Book one-on-one sessions when you're stuck on something specific. Most participants use three to four mentor hours per month. Some need more during critical phases like their first customer acquisition push—that's fine, we adjust.
What Happens After
We can't promise you'll build the next unicorn startup. What we can tell you is that participants leave with clarity about whether their idea is viable—and if so, a solid foundation to build on.
Some graduates launch full-time businesses. Others keep their day jobs and run sustainable side ventures. A few discover entrepreneurship isn't their path, which saves them years of frustration. All of those are legitimate outcomes.
You'll finish with a tested business model, not just a concept.
Systems and processes you built yourself, so you understand how they work.
A network of peers who get what you're building and can offer informed advice.
Realistic expectations about what it takes to sustain a business long-term.
Applications Open July 2025
We review applications on a rolling basis and fill spots as we find good fits. If you're serious about testing a business idea with experienced guidance, get in touch early.
Contact Us About Enrollment